AI Search Consulting for B2B SaaS
Control What Buyers Learn About You in AI Search
Frontier helps B2B SaaS teams understand how they show up in AI answers and take control of the narrative that shapes shortlists.
No hype. No hacks. Just a clear plan to influence how you are described in AI conversations.
Your buyers are having conversations you can't see
They're forming opinions, building shortlists, and validating decisions with AI, before they ever reach your website.
They're asking AI tools:
These aren't hypothetical. Your buyers are asking these questions right now.
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AI generates one answer from many sources
Not all of them are accurate (or favorable). These sources can be anywhere your brand is mentioned online, including:
Your content
Your competitors positioning
Reddit threads
G2 reviews
Social media posts
Youtube videos
⚠WARNING
If you're not actively shaping this narrative, someone else is.
The damage happens before the demo
By the time prospects reach out to sales, they've already formed opinions, built shortlists, and validated assumptions.
Often based on information you didn't provide.
Often based on information you didn't provide.
If you earned your spot on the shortlist, it's likely the buyer has already formed opinions, accurate or not.
If you didn't make the list, you may never get the chance to correct the record.
If you didn't make the list, you may never get the chance to correct the record.
Most companies treat this as a traffic problem.
It's not.
When traffic drops and AI hype rises, the instinct is to chase a new version of rankings and clicks.
- "We need to rank in AI search results."
- "SEO doesn't work anymore, we need GEO."
- "A guy on LinkedIn said if we optimize our site for AI we'll get tons of traffic.
⚠WARNING
This "traffic first" approach misses what's actually happening.
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AI influence often happens without a click or traffic.
AI creates zero-click experiences where buying decisions are shaped before a visit to your website. Influence happens in conversations you can't measure with traditional analytics.
Your goal isn't to rank in AI search results.
Your goal is for AI to accurately describe, compare and recommend you in the conversations where buyers are actively evaluating solutions in your category.
The shift isn't from SEO → AI Search.
The real shift is from
Traffic Optimization
↓
Narrative Control
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HOW FRONTIER HELPS
A Strategic Operating Model for AI Search
We don't sell AI SEO hacks or promise overnight ranking promises.
Frontier gives you a strategic operating model for how AI Search actually works, so you can take control of how your brand is described, compared, and recommended.
Frontier gives you a strategic operating model for how AI Search actually works, so you can take control of how your brand is described, compared, and recommended.
AI Search Assessment
Understand how AI systems describe and compare you right now.
- Decision oriented prompt testing based on how buyers actually research.
- Where your narrative is being defined and by which sources.
- Competitive snapshot showing how you are framed relative to alternatives.
- Citation and influence footprint analysis across owned and third-party sources.
Custom AI Search Operating Model
A reusable framework to prioritize work, align teams, and measure influence.
- A strategic model for improving buyer decision clarity, not chasing traffic.
- Operating principles your team can reuse across SEO, content, product and Sales.
- A measurement filter focused on accuracy, co-mentions, recommendations and downstream signals.
90-Day Priority Plan
A sequenced plan ranked by impact and effort, built for fast execution.
- Start, stop, continue recommendations so your team stays focused.
- Specific actions for comparison pages, BOFU gaps, and key third-party sources.
- Recommendations for closing the measurement gap and focusing on the KPIs that drive actual results.
WHO FRONTIER IS FOR
For B2B Teams Competing for the Shortlist
AI is shaping B2B shortlists before buyers ever reach your site. Frontier helps B2B SaaS teams understand how they show up in these conversations and control what buyers learn along the way.
Best Fit
You're in a competitive category where perception shapes pipeline.
- You sell B2B SaaS with a considered buying cycle and multiple stakeholders.
- Buyers compare vendors in AI tools before they book a demo.
- You care about positioning, category narrative, and competitive differentiation.
- Content, SEO, product marketing, PR and sales all influence the story buyers hear.
- You want a system your team can run, not a one-time audit.
Not a Fit (Yet)
If this is you, you likely need different fundamentals first.
- You are early-stage and still validating product-market fit.
- Your primary goal is quick traffic growth from traditional SEO.
- You have no consistent content engine or owner for messaging and narrative.
- You are not ready to change positioning, pages or proof points.
- You sell primarily through inbound intent capture with a short, simple decision.
- You want a tactical checklist without cross-functional alignment.
Not sure? If buyers are already researching in AI tools, you are probably a fit.
WHY FRONTIER
Strategic Clarity for the New Search Era
AI Search is changing how buyers form opinions, build shortlists, and validate decisions.
The market is now full of tools and agencies selling “rank tracking” and quick AEO/GEO tactics. Most of it is noise. Frontier gives you clarity, a system your team can run, and a plan to win the shortlist.
The market is now full of tools and agencies selling “rank tracking” and quick AEO/GEO tactics. Most of it is noise. Frontier gives you clarity, a system your team can run, and a plan to win the shortlist.
Frontier's Approach
Frontier gives you clarity, a system your team can run, and a plan to win the shortlist.
- Diagnose how AI describes you today, and why.
- Identify the gaps creating doubt, confusion, or mispositioning.
- Prioritize the smallest set of changes that create the biggest shift.
- Build an operating model your team can reuse every quarter.
What You Get
Practical clarity, not another dashboard.
- A clear map of the conversations buyers are having about your category.
- A competitive narrative snapshot: how you're framed vs alternatives.
- A prioritized plan tied to impact, effort and ownership.
- A repeatable operating cadence so this doesn't become a one-time project.
Why Listen To Me
I’ve spent 13+ years in B2B SaaS growth across in-house roles and agencies, with deep roots in SEO and demand generation. I built Frontier because I kept seeing smart teams over-invest in traffic and under-invest in perception. AI makes that tradeoff expensive.
I work with a small number of teams at a time so the work stays deep and focused.
WHAT TO EXPECT
From Insight to Action in Three Weeks
Urgency is real. This engagement is designed to be completed in three weeks so you leave with clarity, a plan, and momentum.
Week 1
Discovery + Audit
- Kickoff to confirm category, ICP, and competitive set
- AI conversation audit across 20–30 decision prompts buyers actually use
- Citation and influence analysis to see what’s shaping answers
Week 2
Analysis + Model Build
- Synthesize findings into your custom AI Search Operating Model
- Competitive narrative analysis (how you’re framed vs alternatives)
- Identify the highest-leverage gaps and opportunities
Week 3
Plan + Delivery
- Present findings and your 90-Day Priority Plan
- Cross-functional Q&A to align SEO, content, product marketing, and sales
- Measurement recommendations and feedback loop setup
NEXT STEP
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